Edifice is more than a parent company – it is the strategic center that aligns vision with long-term value. Established to convert promise into permanence, we provide disciplined leadership and clear direction across every brand we support. Our contribution is structural strength, thoughtful governance, and market insight that enable ambitious ideas to scale into enduring category leaders. The result is not only stronger companies, but lasting legacies defined by integrity, performance, and purpose.
We are the driving force behind tomorrow’s industry leaders.
We exists to support, strength, and propel each venture under the Edifice umbrella.
We don’t just manage businesses; we cultivate companies that last for generations.
“Our core values are achieving excellence, elegance, and ethics – in character, communication, and conduct.”
Ed Balazadeh, Co-Founder & CEO
Excellence means consistently delivering our best work and striving to improve every day. It’s about taking ownership—anticipating needs, delivering to the highest standard, and never pointing fingers. It’s about being a team player—supporting one another, passing the ball when it’s the right move, because excellence is a championship we win together. And it’s about being coachable—listening, learning, and adapting so we keep raising the bar.
Elegance is the way we show up—it’s grace, refinement, and presence. It shows when we are poised under pressure, handling challenges with calm and confidence. It shows when we remain composed, steady no matter what comes at us, so we can think clearly and respond wisely. And it shows when we are polished, paying attention to detail in our communication, our work, and our professionalism. Elegance is the masterpiece we create when each brushstroke, each detail, comes together to leave a lasting impression.
Ethics is our compass. It’s doing what is right, always—with honesty, fairness, and integrity. It means showing integrity even when shortcuts tempt us, being trustworthy so others can rely on our word, and showing reliability by delivering on our commitments, no matter the challenge. Ethics is the map that keeps us on the right path, ensuring that every action we take builds trust and respect.
Our purpose extends beyond stewardship of our Houses–we partner with them to deliberately build a trajectory of excellence. Through rigorous strategy, disciplined execution, and a clear view of the market ahead, we give each venture the stability and acceleration required to grow with strength. Everything we do is measured and purposeful, engineered to elevate performance and realize the fullest value of every business we support.
Provide strategic guidance, operational support, and market positioning for our Houses.
Eliminate roadblocks, inefficiencies, and limitations so our ventures can thrive.
Transform promising businesses into market leaders, creating distinction and scalability.
"At Edifice, these values aren’t just words—they are how we win, how we stand out, and how we earn the trust of those we serve. Excellence. Elegance. Ethics. This is who we are, and this is what we live every day."
Ed Balazadeh, Co-Founder & CEO
Our proprietary processes are custom-tailored for each House, ensuring that every initiative strengthens the foundation rather than distracts from it. We align strategy with action, transforming complex challenges into clear, achievable steps. By combining disciplined investment, a culture that rewards decisive thinking, and partnerships design to unlock hidden potential, we accelerate growth with both confidence and control.
Invest with purpose and guide each House with clarity and vision.