Dallas, TX – August 2025 – In a bold new venture that blurs the line between entrepreneurship and artistry, Edifice has partnered with Ethos Features to produce a cinematic docuseries titled Behind Millions, chronicling the lives of founders Ed and Mahsa Balazadeh and offering a rare glimpse into the creative engine behind one of Dallas’s most dynamic development enterprises.
“Behind Millions” peels back the polished veneer of success to reveal the stories, challenges, and relentless pursuit of excellence that built the Edifice legacy. Each episode captures the high-stakes world of land development, construction, and design—while weaving in the human stories that define Ed and Mahsa’s journey as partners in both business and life. Through sweeping visuals, candid interviews, and a rich cinematic tone, the series illuminates how vision becomes architecture and ambition becomes legacy.
Shot across multiple project sites and international locations, Behind Millions merges luxury real estate aesthetics with documentary authenticity. From the boardroom to the jobsite, and from sketches to skyline, the series celebrates the intricate craftsmanship and fearless creativity that power the Edifice name.
The collaboration between Edifice and Ethos Features marks a new chapter in storytelling for the built environment—one that redefines how ambition, beauty, and purpose intersect. The first season of Behind Millions is set to premiere in 2026 across select streaming platforms and private screenings.